![]() The Air Jordan 3, Hatfield’s first Jordan shoe design, is credited with keeping MJ at Nike. With Peter Moore’s 1987 departure, Nike almost lost its biggest hoops star-until revolutionary designer Tinker Hatfield stepped in. We take a closer look at 5 of the most popular Jordans, including rare Nike Jordan 1s and popular releases of the Nike Jordan 4. Throughout, Nike Air Jordans have always represented the pinnacle of sneaker design, and are unmatched when it comes to quality, craftsmanship, materials, innovation, performance and style. The tradition has continued beyond Jordan’s retirement, and Nike is currently on the Nike Air Jordan 37. In fact, it was so popular that Nike continued to make new Air Jordan models each season. The first Jordan shoe, the Nike Air Jordan 1, was an instant hit, kicking off modern sneaker collecting as we know it. But it was the release of the first Jordan shoe in 1985 that truly propelled the Jordan brand to new heights. ![]() Sporting the infamously dress-code violating black and red Nike Air Ships that the NBA “threw out of the game,” MJ became synonymous with boundary-breaking talent. ![]() The brand was looking to expand its presence in the basketball market, and Jordan-with his impressive skills on the court, and dynamic personality off of it-was the perfect fit. In 1984, Nike signed up-and-coming basketball rookie Michael Jordan to an unprecedented $500,000 a year endorsement deal. ![]()
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